Hero Premia represents Hero MotoCorp’s next-generation premium retail experience designed to elevate the way customers discover, explore, and purchase two-wheelers and electric mobility solutions. Positioned as a flagship outlet for the brand’s aspirational product lineup, Hero Premia brings together a curated selection of high-performance motorcycles, advanced electric scooters, and iconic models under one roof. This includes premium Hero offerings such as the Mavrick 440, Xtreme series, Xpulse family, as well as VIDA electric scooters and co-developed Harley-Davidson X440 motorcycles — all showcased in a thoughtfully designed, modern environment built for engagement.

More than a typical dealership, Hero Premia delivers a best-in-class ownership journey with professionally trained consultants, interactive displays, and tailored customer service. The showroom format blends modern architecture, engaging digital technologies, and multiple product zones to help visitors understand features, performance capabilities, and lifestyle benefits tailored to their individual mobility needs. Whether exploring premium roadsters, adventure motorcycles, or cutting-edge electric models, Hero Premia is designed for customers who seek an elevated and seamless retail experience that matches the quality and innovation of the products themselves.